Travis Pastore

Viral Content Creation

My role was to taking viral content from social media and finding a way for it to live on ESPN.com and the ESPN App. Yes, we could retweet a video of LeBron from ESPN's Twitter account, but by getting a story created around it we are able to plaster it all over the website and app. We could also send it out to fans directly as a push notification. This gave us a way to get more engagement and views while also reaching a broader audience, since not everyone scrolls through Twitter or Instagram regularly.